A logistics and courier company operating across the Greater Toronto Area needed to grow their B2B client base, but had no structured outreach system in place. They were relying entirely on referrals and wanted a repeatable way to connect with business decision-makers who could become long-term shipping clients. We designed and executed a targeted LinkedIn outreach campaign from scratch to do exactly that.
The logistics space in Canada is competitive. Decision-makers, operations managers, procurement leads, business owners, are constantly being approached by suppliers and service providers. Getting their attention required more than just sending connection requests.
We needed a precise targeting strategy, a message that felt human and relevant, and a follow-up approach that opened conversations without feeling like a sales pitch.
We built and executed the entire outreach campaign end-to-end, from audience research to message copywriting to connection management.Here’s what we delivered:
We identified and filtered the ideal decision-maker profiles across Ontario, focusing on business owners, operations managers, and logistics buyers at companies most likely to need courier and delivery services.
We crafted a targeted outreach sequence designed to feel genuinely personal, not automated spam. Every message was written to be relevant to the recipient’s industry and role, making it easy for them to say yes to connecting.
We wrote connection request notes and follow-up messages that opened conversations naturally, leading with value and relevance rather than a hard sell from the first message.
We managed the full outreach process, sending requests, monitoring acceptances, and following up with personalised messages to move conversations forward.
The campaign successfully connected the business with a highly targeted network of B2B decision-makers across Ontario, building a pipeline of warm contacts for ongoing nurturing and follow-up.
A 60% acceptance rate on cold LinkedIn outreach is well above the industry average of 30–40%. This campaign demonstrated that precise targeting combined with genuinely human messaging consistently outperforms volume-based spray-and-pray approaches. Quality always wins on LinkedIn, and that’s exactly how we build every campaign.
Let’s build a LinkedIn outreach strategy tailored to your industry and target market.
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