A growing SaaS company based in the United States was running paid campaigns across Google Ads and LinkedIn Ads, but had no reliable way to measure what was actually working. Their tracking was incomplete, their data was scattered, and their marketing decisions were being made without a clear picture of performance. They needed a proper analytics foundation built from the ground up before any meaningful optimisation could happen.
The core problem was visibility. The business was actively investing in both Google Ads and LinkedIn Ads simultaneously, two very different platforms with different audience behaviours and conversion paths, but had no unified view of performance across either.
Without proper GA4 configuration, conversion tracking, and a centralised dashboard, every marketing decision was essentially a guess. Before growth could happen, the infrastructure had to be right.
We came in and built the complete analytics and tracking infrastructure from scratch, making sure every click, every conversion, and every campaign dollar was being measured accurately and visibly. Here’s what we delivered:
Full Google Analytics 4 implementation including proper event tracking, goal configuration, and audience setup, giving the business accurate, reliable website data for the first time.
We mapped out the key conversion points in the SaaS customer journey, trial signups, demo requests, contact form submissions, and set up precise tracking across both Google Ads and LinkedIn Ads so every conversion was attributed correctly.
Connected Google Ads to GA4 with full conversion import, ensuring campaign performance data flowed accurately into a single source of truth.
Implemented LinkedIn Insight Tag, configured conversion events, and connected campaign data so LinkedIn Ads performance could be measured alongside Google Ads in one unified view.
Built a custom Looker Studio dashboard pulling data from GA4, Google Ads, and LinkedIn Ads into one clean, easy-to-read view, giving the marketing team instant visibility into traffic, campaign performance, conversions, and channel comparison at a glance.
The campaign successfully connected the business with a highly targeted network of B2B decision-makers across Ontario, building a pipeline of warm contacts for ongoing nurturing and follow-up.
This project is a reminder that before any agency talks about scaling your ads or growing your traffic, the foundation has to be right. Proper tracking and clear dashboards aren’t a nice-to-have, they’re the starting point for every smart marketing decision that follows. This is exactly the kind of foundational work Nehrux does before touching a single campaign.
Let’s build a LinkedIn outreach strategy tailored to your industry and target market.
Built a fast, conversion-focused website for a logistics company in Canada including service pages, quote forms, mobile optimization, and an online booking system.
Executed a targeted outreach campaign for a GTA-based logistics company, connecting with decision-makers and generating qualified B2B conversations.
